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Wild, wild win in K.C. -10/1/2014, 10:23 AM

Jones didn't wait to impact Kansas State -10/1/2014, 10:23 AM

HHS soccer falls on road -10/1/2014, 10:23 AM

Tiger golfers finish 10th on home course -10/1/2014, 10:23 AM

After big win, Tigers back to work -10/1/2014, 3:09 PM

Chiefs' Smith in a groove -10/1/2014, 10:23 AM

Late surge pushes Dodge past TMP -10/1/2014, 10:22 AM

Monarch XC sweeps titles at Lyons -10/1/2014, 10:22 AM

Tigers' Cole earns MIAA soccer honor -9/30/2014, 3:10 PM

Royals' playoff appearance years in the making for some fans -9/30/2014, 10:34 AM

Chiefs offense gets rolling in rout -9/30/2014, 10:31 AM

California has four teams in the playoffs for the first time -9/30/2014, 10:31 AM

TMP golf finishes third at Hoisington meet -9/30/2014, 10:35 AM

Monarchs move to 14-10 -9/30/2014, 10:30 AM

Big 12 coaches react to firing -9/30/2014, 10:21 AM

HHS volleyball goes 2-3 in Newton -9/29/2014, 10:27 AM

HHS tennis places third at Garden City Invitational -9/29/2014, 4:16 PM

Tiger tennis finishes fall season 5-2 -9/29/2014, 10:27 AM

MNF for Chiefs -9/29/2014, 10:27 AM

Royals' starters rest in win -9/29/2014, 10:26 AM

KU shows Weis the door -9/29/2014, 10:26 AM

Jayhawks take the conservative route in their loss to Texas -9/28/2014, 9:43 AM

FHSU soccer cruises past SW Baptist -9/28/2014, 7:03 PM

Victoria takes advantage for close win at Ness -9/28/2014, 1:14 AM

Plainville grabs first win, beats TMP -9/28/2014, 7:02 PM

Area prep football roundup: Otis-Bison, Kinsley set record -9/28/2014, 7:02 PM

Wildcats roll -9/28/2014, 7:02 PM

Delton, HHS run past Garden City -9/28/2014, 7:02 PM

Tiger women's soccer picks up 1-0 win at Southern -9/28/2014, 7:02 PM

Tiger women's XC wins at Emporia State -9/27/2014, 7:12 PM

Kansas City clinches first playoff berth since 1985 -9/27/2014, 7:02 PM

Tigers take down No. 8 Pitt State -9/27/2014, 6:53 PM

Kansas linebacker Jake Love lives on instincts -9/26/2014, 11:06 AM

Like old times, Kansas State takes pride in stuffing the run -9/26/2014, 10:57 AM

FHSU women fall 2-1 -9/26/2014, 10:23 AM

Big win for Tiger soccer -9/26/2014, 10:46 AM

Tough test for Tiger football -9/26/2014, 10:23 AM

Hays High, TMP move to 4A -9/26/2014, 10:24 AM

One more win and Royals are in -9/26/2014, 10:47 AM

HHS XC second at McPherson meet -9/26/2014, 10:25 AM

Indian soccer snaps skid -9/26/2014, 10:47 AM

HHS golf clinches share of WAC title -9/26/2014, 10:48 AM

Monarchs, Cardinals seek first win -9/25/2014, 10:13 AM

Royals drop game at Cleveland -9/25/2014, 10:26 AM

UTEP football coach Sean Kugler hopes to build a program that can emulate Kansas State -9/25/2014, 10:13 AM

Indians hit the road -9/25/2014, 10:13 AM

Giants, Redskins trying to avoid steeper climb in East -9/25/2014, 10:13 AM

Sports Scores

Tuesday

Prep basketball

Boys

Atwood 76, St. Francis 65

Dighton 62, Oberlin 47

Hillsboro 50, Goodland 47

Lakeside 42, Lincoln 32

Minneapolis 68, Russell 35

Rock Hills 42, Natoma 37

Salina Central 62, Andover 58

Salina South 62, Sacred Heart 47

Sharon Springs 75, Leoti 38

St. John's Beloit-Tipton 57, Osborne 34

Sylvan-Lucas 61, Thunder Ridge 48

Girls

Dighton 44, Atwood 11

Dodge City 71, Hays High 28

Hesston 51, Goodland 18

Hoisington 60, Victoria 46

Hoxie 65, St. Francis 13

Lincoln 33, Lakeside 26

Minneapolis 47, Otis-Bison 24

Osborne 59, Wilson 34

Sharon Springs 63, Oberlin 42

Sylvan-Lucas 43, Natoma 41 (ot)

Tescott 41, Rock Hills 33

Trego 56, Leoti 27

Thunder Ridge 33, St. John's Beloit-Tipton 30

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SPOTLIGHT
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'One true champion' gets a workout in Big 12

Published on -7/22/2014, 10:09 AM

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By Kellis Robinett

McClatchy-Tribune

DALLAS -- The Big 12 opened its annual media days on Monday by showing off a new logo and hammering home an old slogan.The new logo, a more progressive and colorful look than the old XII, can be seen everywhere as the conference prepares for the upcoming season. Fans will soon see it everywhere, too.

"One of the things that we have done," Big 12 commissioner Bob Bowlsby said, "is we've gone about the process of trying to make sure that it is consistently portrayed in every usage, and that includes the proliferation of the new mark, but also withdrawing the old mark and making sure that the old XII is not any longer in popular use.

"And so we have a lot of consistency ... Ralph Waldo Emerson said foolish consistency is the hobgoblin of little minds. And that may be true, but consistency is also what makes a good branding program. And so you will see this on basketball. You'll see it on stadium turf surfaces. You'll see it on baseball and softball outfields. You will see it on uniforms, helmets."

Bowlsby said the Big 12 began working with design teams on the new logo before he arrived. He said the conference thought about changing the logo to reflect its 10-school membership, but they decided against it.

He joked that the Big 12 is "numerically challenged."

"We think there's some real value and cache in the Big 12," Bowlsby said. "Not only the Big 12 artwork, but in the 20-year history of our league."

He also thinks there is value in the Big 12's scheduling system, a nine-game round robin that pits all 10 teams against each other. The result of that competition is the conference's go-to slogan: One True Champion.

The Big 12 has created a website (onetruechampion.org) to promote the slogan and displayed it for everyone to see Monday.

So does that mean the Big 12 will stop honoring co-champions the way it has in recent years?

Bowlsby side-stepped the question, saying the Big 12 will always use a tie-breaker system to determine bowl order. Multiple trophies will still be presented, according to the league's tiebreaker system.

More importantly, will one true champion help the Big 12 land one, or possibly multiple teams, in the new college football playoff?

"I like our path to the championship," Bowlsby said. "I think the fact that we play everybody in our league is a nuance that is not going to be lost on the selection committee. They will look very carefully at other leagues when you're 7-1 and another league -- it's not going to be 7-1 as a standalone number. It's 7-1 based on who you played and who you beat and also who you didn't play.

"... That really is sum and substance of why we are promoting the difference between how we determine a champion and how other leagues determine their champions."

Another conference debut was commercials, or public service announcements as Bowlsby called them.

One featured all 10 of the Big 12's coaches discussing the positives of every season, including "explosive offenses" taking on "aggressive defenses" -- with a twist. After one coach said a few words, he morphed into another. Bill Snyder became Charlie Strong, Kliff Kingsbury became Charlie Weis, Bob Stoops became Art Briles, and so on.

It was a good show. Bowlsby hopes it leads to something special.

"The only thing that you really have to do after adopting one true champion as your moniker is you have to go out and win some games," Bowlsby said, "and we are certainly going to try and do that ... We want to win National Championships. And I don't think our coaches shy away from that. I know our student-athletes don't shy away from it. And it's been a little while since we've won a championship, and I think it's about time that we did."

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