Clothing retailer nursing its niche
By DAWNE LEIKER
Shane Lynch long has dreamed of being a business owner, and, although a retail scrub store wasn't necessarily part of that dream, he recently found his niche in that industry with his new business, Scrub QD.
"I've always wanted to have my own business," he said. "I never in my wildest dreams imagined it would be a nursing scrubs store.
"But if there's a need for it, there's a need for a business."
Lynch assumed ownership of the former Scrub-N, a medical uniform boutique located at 113 W. 11th.
"It's just a progression for me," he said of the transition to owning his own scrub store. "I'm used to the scrub industry, and it seemed like a good opportunity."
Lynch, who was employed 16 years at Goodwin Sporting Goods next door to Scrubs QD, has been working to get new stock on the floor of his business. With the arrival of new merchandise this week, he planned to launch a sale of existing inventory and a direct mailing to alert customers of the business change.
The business has been renamed Scrubs QD due to a suggestion of Lynch's sister-in-law, who works at Hays Medical Center. QD traditionally is a term physicians note on prescriptions and is derived from the Latin quaque die, or "one a day."
SDLqSo it's kind of a neat inside tie with medical jargon," Lynch said. "It's kind of neat when people get it."
Lynch said he realized the local need for a scrub store almost a decade ago when the Touch went out of business. Patrons of the Touch, he said, then looked to Goodwin's for help in finding medical uniforms because Goodwin's had provided embroidery services for the Touch.
"I finally said, 'There must be a market for (scrubs),' and went out and got the Cherokee line over there," he said.
Although the two businesses are side-by-side, Scrubs QD and Goodwin's are separate businesses and not affiliated with one another. Lynch plans to be the sole employee of Scrubs QD, aided by his wife, a librarian with the Russell school district.
With eight years experience selling scrubs, Lynch said he is comfortable with his knowledge of the business. In addition, building personal connections with his customers will be key to his success, he said.
"I'm learning a lot from the customers who come in, just asking what they want, because I don't want it to be my scrub store. I want it to be theirs," he said. "When they come in the door, I want them to have what they want on the racks.
"Asking everybody what they like is really important, because I'm not going to purchase what I think I want to purchase. I'm going to purchase what everybody else wants me to sell."