Las Vegas — Competitive Carriers Association (CCA) on April 6 announced the winners of the Excellence in Marketing Awards during a presentation at the Mobile Carriers Show. Winners were honored for their creative marketing campaigns and best practices in the competitive carrier marketplace. MCS took place at Caesars Palace in Las Vegas, April 5 to 7.
The winners of Excellence in Marketing Awards were selected by CCA membership. The program recognizes one carrier member and one associate member in each of four categories: print advertising; print collateral; digital media; and television. One carrier winner was selected in the radio category.
“Competitive carriers have a unique relationship with their customers — they live and work in the same communities. As a result, their marketing efforts are personal, emotional, and effective,” said Steven K. Berry, president and CEO of CCA. “This creativity extends to other members of the competitive carrier ecosystem, including the technology and services companies who work with our carrier members. This year’s winners truly inspire with their innovative marketing efforts, and their focus on delivering the highest level of service to subscribers across North America. Congratulations to all of the winners!”
Nex-Tech Wireless won an excellence award for its Jack & Jill radio jingle.