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Living life by the five senses -- plus another -11/19/2014, 9:09 AM

'Big Hero 6' is slightly under-inflated -11/18/2014, 9:15 AM

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Moran receives Legislator of Year Award from home care association -11/17/2014, 11:26 AM

Hammond named to fraternity commission -11/17/2014, 9:45 AM

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God and Ebola -11/14/2014, 9:05 AM

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10 tips for stress-free Thanksgiving cooking, planning -11/13/2014, 8:30 AM

Do you need that annual mammogram? -11/12/2014, 11:52 AM

'Warcraft' preview stirs excitement; 'Interstellar' is solid -11/11/2014, 8:40 AM

Favorite coffee cake and being introduced to Sassy Sundae -11/11/2014, 8:40 AM

Many types of stressors can affect holidays -11/10/2014, 9:09 AM

Time for film's encore, German cooking at library -11/10/2014, 9:09 AM

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Westview hosting youth lock-in -11/7/2014, 8:22 AM

A prayer that stands the test of time still holds true today -11/7/2014, 8:22 AM

Extension program gives tech tips for parents -11/6/2014, 9:24 AM

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Foreigners must report land holdings -11/5/2014, 3:39 PM

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Gloria's birthday present, followed by barbecue pizza -11/4/2014, 8:41 AM

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Gella's to show Turning Points film encore -10/30/2014, 1:53 PM

State's Cold Weather Rule takes effect Saturday -10/29/2014, 9:33 AM

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Living by the law of love in today's society -10/24/2014, 8:37 AM

Dominican Sisters host annual mission benefit bazaar -10/24/2014, 8:37 AM

'The Ogallala Road' author to speak at FHSU -10/23/2014, 9:40 AM

Industry support leads to welding awards for NCK Tech -10/23/2014, 9:24 AM

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Natoma group elects new officers -10/23/2014, 9:24 AM

Tricks to making jams and jellies for holiday giving -10/23/2014, 9:24 AM

'Fury' is visceral and slightly shapeless -10/22/2014, 10:20 AM

Singing, making cheese and doing laundry all part of chores -10/21/2014, 8:51 AM

Parenting adolescents no easy chore for parents -10/20/2014, 9:47 AM

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2014 Kansas Speaks Survey finds wide dissatisfaction with politics -10/17/2014, 3:54 PM

Stamper memorial scholarship awarded at KSU -10/17/2014, 2:24 PM

Adding Christ's love to everyday situations wards off harm -10/17/2014, 9:14 AM

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Phillipsburg couple part of new Beach museum exhibit -10/15/2014, 4:25 PM

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'The Judge' bends and breaks -10/14/2014, 8:16 AM

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'Gone Girl' jump starts end-of-the-year cinema -10/7/2014, 10:04 AM

Amish PTA and fried rice -10/7/2014, 8:16 AM

Palco native Romine to retire from KSHSAA -10/6/2014, 2:30 PM

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BVD testing could pay off big for farmers and ranchers -10/5/2014, 2:42 PM

To whom do we listen -10/3/2014, 8:49 AM

Hays After 5 meeting Oct. 13 -10/3/2014, 8:49 AM

Ellis County FSA with limited staff this week -10/2/2014, 1:56 PM

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Former Obama press secretary launches Sebelius Lecture Series -10/1/2014, 2:18 PM

Photographs of rural life in China on exhibit in FHSU's Memorial Union -10/1/2014, 10:32 AM

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SPOTLIGHT
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'The Lone Ranger' falls off the horse

Published on -7/9/2013, 9:32 AM

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Cinema, interestingly enough, is one of the world's biggest gambling industries. It's a high-stakes game played with hundreds of millions of dollars that turns on the economy, public perception and the logical fallacy that anyone actually knows what they want.

Disney's latest gamble, "The Lone Ranger," seems like a very dangerous experiment. Westerns are typically very expensive and struggle at the box office. Coupled with the fact this film was promoted and perceived as a stepbrother to the ailing (in both ratings and revenue) "Pirates of the Caribbean" franchise, I cannot help but wonder where exactly the confidence was placed in this project.

The first "Pirates of the Caribbean" film was also a gamble, but it was wildly successful -- in no small part to its fantastic word-of-mouth reviews. Unfortunately, "The Lone Ranger" will receive no such endorsement from me.

The first of many major problems with "The Lone Ranger" is it's not really about The Lone Ranger -- it's about Johnny Depp as Tonto. I understand Depp has the star power and draw to sell tickets, but I find it more than a little disheartening that Armie Hammer as the title character did not get first-billing.

Don't get me wrong, Johnny Depp is one of my favorite actors. That said, it would have been relatively easy to eliminate a full hour from this overlong monstrosity by cutting out the entire structural framework that, in my opinion, served no dramatic purpose other than giving Depp more screen time.

All corporate and political misjudgments aside "The Lone Ranger" is rife with problems. The plot is boring, consistently inconsistent and completely misses the point. The Lone Ranger is a hero who should share a table with the likes of Zorro and Batman -- a lone vigilante who strives to bring justice to an unjust world. Director Gore Verbinski and company eventually get there -- but by the time they do, that train already has taken a nosedive off a bridge they've already burned.

HHIIII

James Gerstner works at the Fort Hays State University Foundation and is the founder and editor of Six Horizons Media at sixhorizons.com. Contact James at james@sixhorizons.com, @sixhorizons on Twitter, Facebook.com/sixhorizons.

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