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Community members encouraged to vote for favorite cause in spirit of giving -12/19/2014, 4:17 PM

God can be our light during bleak times today, tomorrow, future -12/19/2014, 9:38 AM

Sneak exercise into your holiday activities -12/18/2014, 9:13 AM

Natoma Auxiliary spreads cheer -12/18/2014, 9:13 AM

The joys of the holiday season are all around us -12/17/2014, 10:30 AM

First Care Clinic gets grant -12/16/2014, 4:16 PM

Westar Energy expands commitment to Kansas wind energy -12/16/2014, 12:48 PM

Brownback appoints new Cheyenne County commissioner -12/16/2014, 12:48 PM

'The Battle of the Five Armies' lacking -12/16/2014, 8:23 AM

Baby keeps family active -12/16/2014, 8:23 AM

Hays native serves as intern for Moran -12/15/2014, 11:55 AM

Several ways exist to integrate stepfamilies, holidays -12/15/2014, 9:20 AM

Business Briefcase (Dec. 14, 2014) -12/14/2014, 2:59 PM

Soil test information can lead to bountiful financial returns -12/14/2014, 2:59 PM

Clubs and meetings (Dec. 14, 2014) -12/14/2014, 2:59 PM

Community Bulletin Board (Dec. 13, 2014) -12/13/2014, 3:11 PM

The heart of Christmas -12/12/2014, 8:49 AM

DHDC announces new board members -12/11/2014, 4:17 PM

Area student selected to livestock judging team -12/11/2014, 8:50 AM

Bake ahead, freeze for holidays -12/11/2014, 8:50 AM

Extension estate planning workshops announced -12/10/2014, 3:31 PM

Remembering the Japanese invasion, World War II -12/10/2014, 10:12 AM

DHDC kicks off annual partnership program -12/9/2014, 12:05 PM

A few holiday movies to enjoy -- again -12/9/2014, 9:31 AM

New addition to family brings smiles to faces -12/9/2014, 8:18 AM

Steps can be taken to help stepfamilies adjust to holidays -12/8/2014, 9:41 AM

Genetically modified organism fact or fiction -12/7/2014, 4:12 PM

Clubs and meetings (Dec. 7, 2014) -12/7/2014, 4:11 PM

Yes, there is a Santa Claus -12/5/2014, 9:03 AM

Getting out of balance disrupts life satisfaction -12/5/2014, 9:03 AM

A month of busyness at Hays Public Library -12/5/2014, 9:03 AM

Cookie exchange raises money for children -12/4/2014, 3:27 PM

Master honored with inaugural award -12/4/2014, 8:55 AM

DCF unveils new Hays service center -12/3/2014, 3:29 PM

What's in a color -12/3/2014, 8:57 AM

Several honored for milestone celebrations -12/3/2014, 8:57 AM

A chance encounter overseas -12/3/2014, 8:57 AM

FHSU bands to perform Friday -12/2/2014, 10:19 AM

Dealing with stepfamilies during the holidays -12/1/2014, 8:48 AM

Study finds GMO's safe for livestock -11/30/2014, 3:36 PM

Business Briefcase (Nov. 30, 2014) -11/30/2014, 3:36 PM

Clubs and meetings (Nov. 30, 2014) -11/30/2014, 3:35 PM

Real Black Friday began thousands of years ago -11/28/2014, 9:22 AM

A lifetime of achievements in 4-H -11/26/2014, 7:45 AM

Fort Hays honors courses will serve as pilot courses -11/26/2014, 7:35 AM

Yoders welcome a new baby boy recently -11/25/2014, 9:34 AM

Stepfamily dynamics can be tricky to manage -11/24/2014, 9:55 AM

Clubs and meetings (Nov. 23, 2014) -11/23/2014, 3:11 PM

Business Briefcase (Nov. 23, 2014) -11/23/2014, 3:11 PM

Local Knights of Columbus announce essay winners -11/21/2014, 8:57 AM

Grocery collection for ECMA on Saturday -11/21/2014, 8:56 AM

Feast on these holiday savings this season -11/20/2014, 8:13 AM

Birthdays (Nov. 20, 2014) -11/20/2014, 8:13 AM

HPMH partners with counties for outreach -11/19/2014, 3:49 PM

Kansas Next Step announces honors -11/19/2014, 2:09 PM

Senior volunteers honored for years of service to communities -11/19/2014, 9:09 AM

Living life by the five senses -- plus another -11/19/2014, 9:09 AM

'Big Hero 6' is slightly under-inflated -11/18/2014, 9:15 AM

KHP gives tips for safe Thanksgiving travel -11/17/2014, 1:06 PM

Latest donations move FHSU closer to goal -11/17/2014, 1:06 PM

Kansas is reading to preschoolers -11/17/2014, 12:56 PM

Great American Smokeout is Thursday -11/17/2014, 11:35 AM

Keep little helpers safe in kitchen -11/17/2014, 11:35 AM

Moran receives Legislator of Year Award from home care association -11/17/2014, 11:26 AM

Hammond named to fraternity commission -11/17/2014, 9:45 AM

No stepfamily is immune to holiday stress -11/17/2014, 9:26 AM

Community Bulletin Board (Nov. 17, 2014) -11/17/2014, 9:26 AM

Get the most from grazing crop residue -11/16/2014, 5:35 PM

Clubs and meetings (Nov. 16, 2014) -11/16/2014, 12:52 PM

Choice overload -11/14/2014, 9:05 AM

God and Ebola -11/14/2014, 9:05 AM

Birthday -11/13/2014, 8:30 AM

10 tips for stress-free Thanksgiving cooking, planning -11/13/2014, 8:30 AM

Do you need that annual mammogram? -11/12/2014, 11:52 AM

'Warcraft' preview stirs excitement; 'Interstellar' is solid -11/11/2014, 8:40 AM

Favorite coffee cake and being introduced to Sassy Sundae -11/11/2014, 8:40 AM

Many types of stressors can affect holidays -11/10/2014, 9:09 AM

Time for film's encore, German cooking at library -11/10/2014, 9:09 AM

Business Briefcase (Nov. 9, 2014) -11/9/2014, 4:30 PM

Westview hosting youth lock-in -11/7/2014, 8:22 AM

A prayer that stands the test of time still holds true today -11/7/2014, 8:22 AM

Extension program gives tech tips for parents -11/6/2014, 9:24 AM

Birthdays -11/6/2014, 9:24 AM

Foreigners must report land holdings -11/5/2014, 3:39 PM

Jana's Campaign fundraiser nets $33,000 -11/5/2014, 10:29 AM

Getting out and voting, because I can -11/5/2014, 8:40 AM

Waterline works will hamper traffic -11/4/2014, 4:08 PM

Email issues resolved -11/4/2014, 11:43 AM

Gloria's birthday present, followed by barbecue pizza -11/4/2014, 8:41 AM

Many live in stepfamilies in United States today -11/3/2014, 8:58 AM

Taking care in providing proper animal health -11/2/2014, 8:31 AM

Clubs and meetings (Nov. 2, 2014) -11/2/2014, 11:10 AM

After 5 gathering Nov. 10 in Hays -10/31/2014, 7:50 AM

Time for trick or treating -10/31/2014, 7:49 AM

Gella's to show Turning Points film encore -10/30/2014, 1:53 PM

State's Cold Weather Rule takes effect Saturday -10/29/2014, 9:33 AM

'John Wick' is efficient excitement for flick -10/28/2014, 9:07 AM

Serving up homemade cinnamon rolls -10/28/2014, 9:07 AM

Hansen Foundation awards grant to HaysMed Foundation -10/27/2014, 10:20 AM

HaysMed's cardiovascular-stroke team earns award -10/27/2014, 10:11 AM

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'The Lone Ranger' falls off the horse

Published on -7/9/2013, 9:32 AM

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Cinema, interestingly enough, is one of the world's biggest gambling industries. It's a high-stakes game played with hundreds of millions of dollars that turns on the economy, public perception and the logical fallacy that anyone actually knows what they want.

Disney's latest gamble, "The Lone Ranger," seems like a very dangerous experiment. Westerns are typically very expensive and struggle at the box office. Coupled with the fact this film was promoted and perceived as a stepbrother to the ailing (in both ratings and revenue) "Pirates of the Caribbean" franchise, I cannot help but wonder where exactly the confidence was placed in this project.

The first "Pirates of the Caribbean" film was also a gamble, but it was wildly successful -- in no small part to its fantastic word-of-mouth reviews. Unfortunately, "The Lone Ranger" will receive no such endorsement from me.

The first of many major problems with "The Lone Ranger" is it's not really about The Lone Ranger -- it's about Johnny Depp as Tonto. I understand Depp has the star power and draw to sell tickets, but I find it more than a little disheartening that Armie Hammer as the title character did not get first-billing.

Don't get me wrong, Johnny Depp is one of my favorite actors. That said, it would have been relatively easy to eliminate a full hour from this overlong monstrosity by cutting out the entire structural framework that, in my opinion, served no dramatic purpose other than giving Depp more screen time.

All corporate and political misjudgments aside "The Lone Ranger" is rife with problems. The plot is boring, consistently inconsistent and completely misses the point. The Lone Ranger is a hero who should share a table with the likes of Zorro and Batman -- a lone vigilante who strives to bring justice to an unjust world. Director Gore Verbinski and company eventually get there -- but by the time they do, that train already has taken a nosedive off a bridge they've already burned.

HHIIII

James Gerstner works at the Fort Hays State University Foundation and is the founder and editor of Six Horizons Media at sixhorizons.com. Contact James at james@sixhorizons.com, @sixhorizons on Twitter, Facebook.com/sixhorizons.

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