On opening day of business at his new location at 107 E. 27th St., Snow Cone Express owner Jarett Gross prepared the icy treat for customer Kim Ryan, Russell.

Already 97 degrees outside at nearly 2 p.m., Ryan was ordering one each for her three boys. Two smalls and one medium, each one a mix of pink bubblegum and cotton candy.

“Walmart is our last stop in town and if they’re really good in Walmart they know they get a snow cone,” Ryan said.

Customer Rich Sieker was walking out with a four-pack in hand. Siecker said he picks up snow cones every so often, and Friday he purchased some to share with co-workers.

“He treats you well,” he said of Gross.

The new location is a switch from the mall, where Gross relied on foot traffic from people already aware he was there. At the new location, Gross might get some new customers who see his sign from well-traveled 27th street or as they go to and from the local elementary and middle schools.

“With moving locations, it’s hit or miss if your customers will follow you,” Gross said. “I think I have very loyal customers.”

On Friday, Gross had some help from one of the two people he credits with helping him the most with Snow Cone Express, which he started from scratch in 2013 — his mother, Sylvia Gross.

“I wouldn’t be able to do it without her, and my dad,” he said.

The Snow Cone Express menu hasn’t changed, still including 35 or so flavors of Snow Cones. Gross did mention that two extras that are popular are “snow cream” for topping cones, a creamy mixture of condensed milk and evaporated milk, and sour spray, which makes any flavor cone taste sour.

And coming in October — cinnamon rolls to accompany the shop’s chili soup. Snow Cone Express is open Tuesday through Saturday noon to 8 p.m. and Sunday noon to 6 p.m. It’s closed on Monday.