Applebee's teams with Alex's Lemonade Stand Foundation
Special to The Hays Daily News
PHILADELPHIA — In the summer of 2000, the idea behind Alex’s Lemonade Stand Foundation was born when 4-year-old cancer patient Alexandra “Alex” Scott set up a front-yard lemonade stand to raise funds and awareness for childhood cancer cures. Now, more than a decade later, the foundation bearing her name has become one of the nation’s leading philanthropic organizations in support of pediatric cancer research.
Until the end of July, Applebee’s Neighborhood Grill & Bar franchisees will support Alex's Lemonade Stand Foundation for the 10th straight year. With a record $756,000 raised in 2013, and more than $4 million raised since 2005, more than 850 Applebee’s restaurants nationwide will work toward topping the $5 million mark in 2014.
The Hays Applebee's location, 4101 N. Vine, is participating in the event.
As part of the brand’s broader Applebee’s Serves program, participating restaurants will raise funds in support of ALSF. Fundraising efforts, which vary by restaurant, include donating a portion of each lemonade sale (all varieties) through the restaurants’ Summer Squeeze promotion to ALSF.
Guests also have an opportunity to donate to ALSF through the purchase of a paper lemon in support of childhood cancer research.
Additionally, Applebee’s restaurants will host a variety of events, including lemonade stands, golf outings, donation nights and more. Guests are encouraged to contact their local Applebee’s restaurant for location-specific information and event details.
“The Apple American Group and Applebee’s partnerships with Alex’s Lemonade Stand Foundation are extremely important to our organization and our neighborhood communities,” said Diann Banaszek, marketing partner of Apple American Group, a participating Applebee’s franchise organization. “Since we first began supporting Alex’s Lemonade Stand, Applebee’s participation has grown significantly. We are pleased that over 850 locations, including all of our 468 restaurants, will be joining in the fight against childhood cancer this year. With the outpouring of support from our Guests and fellow franchise groups, we’re expecting this year’s fundraiser to be the most successful yet.”