Spa strives to make clients 'feel beautiful'
By ELIZABETH GOLDEN
Dax McLoughlin has been in the spa business for five years.
As a licensed esthetician, she always has been attracted to the spa industry. After recently ending a partnership, she decided to open Body + Soul Day and Med Spa.
"Just things with the partnership weren't good, so we decided to open this on our own," McLoughlin said. "It's been wonderful."
The business celebrated its grand opening today.
Along with her husband, she purchased the building with the help of an investor. The space originally was used as a appliance repair shop, so she was responsible for the remodel.
"I have four children, and I like how I don't have to be here from 8 to 5," she said. "This is a job I can juggle with my kids."
The spa officially opened in January, but McLoughlin started working before the remodel was complete. She purchased the building three months before beginning work.
"We moved very quickly," McLoughlin said. "But I already had a pretty good clientele, so I was pretty confident."
She serves approximately 50 clients per week, and the business as a whole serves 150 each week.
"That's all the clients I'm going to take," McLoughlin said. "My goal is to keep the other girls busy."
McLoughlin has nine employees, including a cosmetic surgeon, a nurse and spa manager.
The spa offers various medical and beautifying services, such as photo rejuvenation, laser hair reduction, injectables, scar reduction, waxing services, permanent makeup, lash extensions, makeup, massage and nail services.
"Makeup is a bulk of our business," McLoughlin said. "I really like making my clients feel beautiful."
The majority of the advertising has been through word of mouth and social media.
"I enjoy marketing," McLoughlin said. "I haven't had the money to do any advertising, but all my clients followed me here, and the community has been very responsive. It's a new place, so they want to come in and check it out."
Body + Soul is open Tuesday through Saturday and located at 107 W. 15th. For more information, call (785) 639-1873.