www.mozilla.com Weather Central
Voices
Headlines

Roberts not the answer -10/30/2014, 10:25 AM

See the signs -10/30/2014, 10:23 AM

Incumbents always win -10/30/2014, 10:23 AM

Convention center -10/30/2014, 10:23 AM

Schodorf for SOS -10/30/2014, 10:14 AM

Supermarket shenanigans -10/29/2014, 10:19 AM

Americans can fix the Senate -10/29/2014, 10:19 AM

A plea to city commissioners -10/28/2014, 8:58 AM

Having no price tag -10/28/2014, 8:58 AM

Leiker understands -10/28/2014, 8:58 AM

Justice doing his job -10/28/2014, 8:58 AM

Kansas and Greg Orman -10/28/2014, 8:58 AM

'Surplus' KDOT money needed in western KS -10/28/2014, 8:58 AM

Ready for a budget spin -10/28/2014, 8:58 AM

Dishonest mailing -10/28/2014, 8:58 AM

Changing Republicans -10/27/2014, 10:02 AM

Follow the votes -10/27/2014, 10:02 AM

Shameful attempts -10/27/2014, 10:02 AM

Slanderous ads repulsive -10/27/2014, 10:02 AM

Medicare experiment -10/27/2014, 10:02 AM

Profile, or die -10/27/2014, 10:02 AM

Important issues -10/27/2014, 10:01 AM

Politics at their finest -10/27/2014, 10:01 AM

Most important election -10/26/2014, 4:02 PM

Enough is enough -10/26/2014, 4:02 PM

Is Roberts on final lap? -10/26/2014, 4:02 PM

Democrat turned Brownback supporter -10/26/2014, 4:02 PM

Editor Bradlee; For it All, 'Thank You' -10/26/2014, 4:02 PM

Davis for governor -10/26/2014, 4:02 PM

Roberts a changed man -10/26/2014, 4:02 PM

Time to stay the course -10/26/2014, 4:02 PM

Embarrassing economists -10/24/2014, 9:13 AM

Sherow for House -10/24/2014, 5:07 PM

It can't get crazier (wanna bet?) -10/24/2014, 9:04 AM

Digital distractions -10/23/2014, 10:01 AM

Orman for Senate -10/23/2014, 10:01 AM

Federal persecutors -10/23/2014, 10:00 AM

More ed cuts coming -10/22/2014, 5:38 PM

Leiker is the answer -10/22/2014, 5:38 PM

Sun shining on schools? -10/22/2014, 5:38 PM

Airline a great addition -10/22/2014, 5:38 PM

Huelksamp: ideologue extraordinaire -10/22/2014, 5:38 PM

Kids do count -10/22/2014, 10:31 AM

Needing the past in the future? -10/22/2014, 10:31 AM

In praise of hunting -10/22/2014, 10:30 AM

What is a CID? Will it work for mall? -10/21/2014, 10:22 AM

Judging importance on the ballot -10/21/2014, 10:22 AM

Kansas Speaks -10/21/2014, 10:22 AM

Paying for schools -10/19/2014, 1:21 PM

Joining forces for Orman -10/19/2014, 1:21 PM

Research before voting -10/19/2014, 1:21 PM

Davis is moderate? -10/19/2014, 1:21 PM

The most important election in your lifetime -10/19/2014, 1:21 PM

Huelskamp stands out -10/19/2014, 1:21 PM

Kansas farm interests -10/19/2014, 1:21 PM

Keeping unfounded reports from 'going viral' -10/19/2014, 1:21 PM

The age of cynicism -10/18/2014, 9:02 AM

Preventable diseases -10/17/2014, 10:28 AM

Second term needed -10/17/2014, 10:28 AM

Kansans deserve better -10/17/2014, 10:28 AM

Officially killing Americans -10/17/2014, 10:27 AM

New era at FHSU -10/16/2014, 10:01 AM

Roberts is right choice -10/16/2014, 10:01 AM

Crumbling Constitution -10/16/2014, 9:52 AM

Redbelly's future -10/16/2014, 9:52 AM

Kansas deserves better -10/15/2014, 10:23 AM

Remember to vote on Nov. 4 -10/15/2014, 10:23 AM

You almost feel sorry for Sean Groubert -10/15/2014, 10:23 AM

Register to vote -10/14/2014, 10:14 AM

Living on that 70 percent -10/14/2014, 10:14 AM

New bullying problem for schools: parents -10/14/2014, 10:14 AM

Cheerios, marriage equality, the Supreme Court -10/13/2014, 9:49 AM

Wedded bliss -10/12/2014, 5:54 PM

Who is the real fraud? -10/12/2014, 5:08 PM

Teenagers 'make some noise' -10/12/2014, 5:08 PM

Not so private property -10/10/2014, 10:01 AM

Federal funding -10/10/2014, 10:01 AM

Teacher indoctrination -10/10/2014, 10:01 AM

Vote Republican -10/9/2014, 9:49 AM

Non-partisan politics -10/9/2014, 9:49 AM

Teen driver safety week Oct. 19 to 25 -10/9/2014, 9:04 AM

FHSU party -10/9/2014, 10:11 AM

Poverty in America -10/9/2014, 10:11 AM

Let the women serve -10/9/2014, 10:11 AM

Time for new direction -10/8/2014, 9:49 AM

Improving Kansas economically -10/8/2014, 9:35 AM

Water abusers -10/8/2014, 9:35 AM

Play safe on the farm -10/8/2014, 9:34 AM

Where the money comes from -10/7/2014, 10:24 AM

The president's security -10/7/2014, 10:24 AM

Marriage equality -10/7/2014, 10:24 AM

The sins of the father are visited -10/6/2014, 9:02 AM

Cannabis in America: The bottom line -10/6/2014, 9:20 AM

A reason to celebrate -10/6/2014, 9:20 AM

Gov. shields wealthy from paying for schools -10/5/2014, 2:07 PM

Passionate protest in defense of civil disorder -10/5/2014, 2:07 PM

October is time for baseball and, of course, film premieres -10/4/2014, 2:16 PM

Alley cleanup -10/3/2014, 10:01 AM

Will the West defend itself? -10/3/2014, 10:01 AM

Find another school -10/3/2014, 10:01 AM

myTown Calendar

SPOTLIGHT
[var top_story_head]

When sponsorships cross the line

Published on -3/6/2013, 10:01 AM

Printer-friendly version
E-Mail This Story

It was bound to happen. An Associated Press communique tells us that the National Basketball Association will allow advertising on players' uniforms next season.

Of course, we already know that sports are big business, and feel sure that our nation's economy would crash if Americans gave up sports altogether. But all of those fanatical fans bear a heavy financial burden. The New York Yankees, for instance, have an annual payroll of $197.9 million. The average Yankee is paid $6.2 million a year.

That's a lot of beer.

So I understand that the NBA really needs the $100 million that small advertising patches on jerseys will bring in, but these costs seem slightly out of line. Back when I played town team basketball, my jersey identified me as "Ed's Pool Hall," and I wasn't paid anything. Ed simply furnished a free basketball shirt for me (and the players who succeeded me).

We are familiar with the small patches of advertising that are photographed on golfers shirts and caps. We've seen the gaudy advertising that covers racing cars, and we're aware of the dollars that change hands when FedEx Stadium becomes the name of a sports arena in our nation's capital -- or when Tostitos owns the Fiesta Bowl.

But I'm afraid that this greedy trend might be carried too far. I'm not sure the world is ready for a "Coors Beer shortstop Derek Jeter" or a "Texaco quarterback Eli Manning."

You understand, don't you, how this advertising game is played? Big Business pays for the right to use Eli's name and then places its message on his uniform. They're hoping that sportswriters and sportscasters will send pictures and stories which mention their names -- for free, of course.

So the TV stations and newspapers would be cheated because they didn't receive one thin dime for this publicity.

Worse yet is the possibility that sports officials could be involved. How could a "CitiBank referee" be trusted? Or a "BP head linesman?"

Then another problem must be faced. All athletes are not equal. Tiger Woods should cost more than other golfers, and sports agents might claim quarterback Aaron Rodgers is just as valuable as Peyton Manning.

This team advertising could upset the pro athletes too. You see, they're individually selling space on caps and shirts as endorsements. A space on a golfer's cap is worth as much as $250,000, and he sells his left collar for upward of $200,000.

Right now, the NBA advertising is controversial but is expected to become standard. The gold mine that can be found on athletes' garb could take over the sports world.

In which case, Ed's Pool Hall owes me big time.

Darrel Miller lives near Downs in rural Osborne County and is a retired weekly newspaper editor.

digg delicious facebook stumbleupon google Newsvine
More News and Photos

Associated Press Videos