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myTown Calendar

SPOTLIGHT
[var top_story_head]

Paper's new approach

Published on -1/13/2013, 12:49 PM

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As regular readers of The Hays Daily News likely are aware, changes in the way we conduct business happen on occasion. Whether driven by technological advances or variations in shopping preferences, adaptations are made to keep in step with the times. We attempt to minimize the effect on our loyal subscribers and advertisers, as we are keenly aware to whom this paper belongs.

Change is upon us once again. Starting Monday, The Hays Daily News will join the growing number of newspapers around the country that charge a fee for access to its digital editions. No additional fees will be incurred by existing subscribers, but these individuals will need to register once -- at HDNews.net/faq -- then sign in on each electronic device used to access the newspaper. The process is simple, but necessary. A large number already have done so; anybody who registers prior to midnight tonight will be entered into a drawing for a free iPad Mini.

We long have subscribed to the belief that our customers should be able to read us in whatever format they desire. Whether it's the traditional rolled-up paper on the porch, visits to HDNews.net via a computer or mobile device, or even through the custom apps we've developed for smartphones, The Hays Daily News delivers. An unfairness has developed with our approach, however, as we have charged a subscription fee to subscribers of the print edition while allowing free access to the digital products. In essence, print subscribers have subsidized the reading habits of those online.

We will correct that imbalance Monday. Anybody visiting our digital editions will be allowed 10 page views a month. After that, customers can become subscribers simply by following the instructions on the screen. Current subscribers have recently received cards in the mail with their unique access code. New subscribers can just follow the outlined steps, or call the Circulation Department at (785) 628-1081.

Additionally, by the end of January anybody following our app will need to download the new version in order to continue receiving content. The same log-in process will be there as well.

We truly appreciate your choosing The Hays Daily News as the comprehensive source of news, advertising and information about northwest Kansas. We are proud to bring you up-to-date coverage of all facets of the community -- including news, sports, features, business, entertainment and the unique individuals who call this area home. We're equally proud to be the most effective advertising vehicle for companies large and small. The partnerships we've developed with our advertisers continue to produce customer traffic, sales at the register and bottom-line results.

We value every one of our readers and appreciate the trust you have placed in us. We look forward to serving you as "The Voice of the High Plains" -- precisely what we've done since 1929.

Change is indeed taking place once again. But we will never alter our commitment to delivering high-quality and award-winning content.

Editorial by Patrick Lowry

plowry@dailynews.net

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