MANHATTAN, Kan. - Kansas State University will host the 101st annual Cattlemen's Day on Friday, March 7 in Weber Hall in Manhattan.

The day starts at 8 a.m. in Weber Arena with a commercial trade show and educational exhibits, and the program beginning at 10 a.m. in 123 Weber Hall.

In the keynote address, "The Future of Beef Export Demand," Paul Clayton, senior vice president of export services for the U.S. Meat Export Federation, will discuss the changing landscape of beef exportation, including barriers to foreign trade, maintaining current markets, the creation of new marketing channels, and the importance of beef exports for the future of the U.S. beef cattle industry.

"The Cattle Industry Outlook," presented by K-State agricultural economists Glynn Tonsor and Ted Schroeder, will focus on the cattle and beef market outlook and the economic implications of production and animal health technologies. Tonsor and Schroeder will address evolving regulations and the expectations of customers and consumers, as well as economic issues related to the reintroduction of zilpaterol, as well as impending antibiotic restrictions.

Lunch, sponsored by U.S. Premium Beef and commercial exhibitors, will be followed by breakout sessions, including:

Sunflower Supreme: Riding the Expansion Wave - Jaymelynn Farney, K-State Research and Extension beef systems specialist;

Avoiding Catastrophic Disease - Bill Brown, Kansas Commissioner of Animal Health;

Methods for Heat Stress Abatement - Lindsey Hulbert, K-State Research and Extension animal well-being specialist;

Salmonella in Beef Lymph Nodes - Sarah Gragg, K-State Olathe assistant professor of food science;

Control and Management of Genetic Defects in Commercial Beef Herds - Bob Weaber, K-State Research and Extension cow-calf specialist; and

Synchronization Programs for Beef Cow-Calf Operations - Sandy Johnson, K-State Research and Extension livestock production specialist.

Cattlemen's Day participants have the option to take a tour from 1:30-3 p.m. of K-State's new O.H. Kruse Feed Technology Innovation Center, led by K-State associate professor, Charles Stark.

Registration for Cattlemen's Day is available online at or by sending $20 per attendee (if registered by Feb. 28) to Cattlemen's Day Registration, Kansas State University, 139 Call Hall, Manhattan, Ks., 66506-1600. The fee after Feb. 28 and at the door is $30 per person.

Cattlemen's Day activities will be followed by the 37th Annual Legacy Sale ( at 3:30 p.m. in K-State's Purebred Beef Teaching Center. The sale includes more than 70 Angus, Hereford, SimAngus and Simmental bulls, five show heifer prospects, 20 bred females, and six American Quarter Horse Association-registered horses. A social at the Stanley Stout Center follows the sale.