Many have curiously wandered by and peeked into the windows, trying to determine the identity of the new business soon to be unveiled within the historic downtown location known as Philip Hardware Building, 719 Main. 

A new tenant has transformed the landmark — which is listed on the National Register for Historic Places — into a Western boutique that features cowboy boots, wall decorations, apparel and accessories. 

In June 2010, Turquoise Ranch was founded by Jennifer Greenleaf and her partner, Amy Stewart, in Greensburg. The business has grown during the past few years and due to its success, the owners decided to open an additional location in Hays. 

“The business has really grown, and I love Hays. So I decided it was a good place for me to come,” Greenleaf said. “My family also has a lot of history and ties in Hays.”

Her husband, Mike Greenleaf — owner of Medicine River Rodeo Co. — is a Fort Hays State University graduate. 

“We are stock contractors for the college rodeo,” Greenleaf said. “That typically brings us back here every April.”

Greenleaf’s passion for fashion and Western-themed retail began during her travels for the rodeo company. 

“I see a lot of the cowgirls and pick up on their fashion transformations,” she said. “It has always been appealing to me. I just love it.”

The owner is excited for new customer faces, especially since Hays boasts a university. 

“I expect to see a lot more of the college-age customers,” she said. “I think everyone should be excited, though. We have a lot to offer.”

Downtown Hays Development Corp. is excited to welcome a new and thriving business to the downtown community. 

“I am very happy to see another wonderful business expanding to our downtown area,” said DHDC Executive Director Sara Bloom. “The energy of downtown Hays is already so electric, and I think the enthusiasm and experience of these business women will only add to it.”

Bloom has already made a visit to the boutique and liked what she saw. 

“I have seen the new store and the wonderful merchandise,” she said. “I’m very much looking forward to their cash register being up and running.”

“They have been promoting the store for me and have been so supportive,” Greenleaf said of DHDC. “It’s just a great atmosphere down here.”

Turquoise Ranch will open its doors for the first time at 10 a.m. Saturday.

Business hours are 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday.