MANHATTAN – The From the Land of Kansas Annual Conference and Trade Show will be held Feb. 25-26 in Manhattan. The conference includes the annual meeting for members, partners and farmers’ markets. It will feature general sessions, specialized workshops and a wholesale trade show for all attendees. This year’s theme, “Sharing the Vision,” embraces how members from the trademark program and farmers’ market groups can learn to make their companies and programs more successful.
“The annual meeting is an opportunity to network with other Kansas entrepreneurs in the ag industry,” said Jackie McClaskey, Kansas Secretary of Agriculture. “In addition, sessions will cover a diversity of topics and presentations by experts in the industry for continued learning and growth.”
The keynote speaker will be Doug Worgul from Joe’s Kansas City Bar-B-Que, whose presentation, “Finding Your Brand,” will share his business experiences. Participants in the conference and trade show also will be able to hear from other experts in the agriculture, marketing and food industries. Topics which will be featured in sessions and workshops include:
• Business management, employee relations, succession planning
• Food industry updates
• Marketing tools for soliciting and reacting to reviews and managing social media
• Partnership organizations and resources
The From the Land of Kansas trade show is designed to give buyers and retail stores the opportunity to have a multitude of Kansas companies in one location. The trade show will feature high-quality products including bakery, soup and dip mixes, dairy products, granola and snack mixes, sauces, marinades, rubs, seasonings, proteins and more. If you are interested in registering as a buyer, exhibiting in the trade show or becoming a sponsor of the conference, visit FromtheLandofKansas.com/tradeshow for more information. Registration information is on the website at FromtheLandofKansas.com/AMeeting.
From the Land of Kansas is the state’s agriculture trademark program in the Kansas Department of Agriculture (KDA). The program works to promote and support Kansas farmers, ranchers and agribusinesses that grow, raise or manufacture agriculture products or products for agriculture use. The KDA is committed to its mission to help make Kansas businesses more successful, grow rural communities and expand markets for Kansas agricultural products.
If you have questions, please contact Lynne Hinrichsen, agribusiness development director, at 785-564-6757 or Lynne.Hinrichsen@kda.ks.gov. To learn more about From the Land of Kansas, find local Kansas food, products or services or to become a From the Land of Kansas member, visit FromtheLandofKansas.com.