Special to The Hays Daily News

Doerflers' Harley-Davidson was awarded Harley-Davidson Motor Co.'s Silver Bar and Shield Circle of Achievement award for the 2013 calendar year. Doerflers' earned the Silver Circle of Achievement award for the South Plains region based on its motorcycle and related product sales performance, an evaluation of customer service and satisfaction and various operational measures.

"One of the primary reasons the Harley-Davidson brand has such tremendous customer loyalty is based on efforts of dealers such as Brian and Deanna Doerfler" said Mike Kennedy, vice president and managing director of the Harley-Davidson North American Region. "We're really proud to have Brian and Deanna Doerfler as part of the Harley-Davidson family."

Doerflers' has been in business in the Hays area since 1975. Since 1996, the business has earned two gold, six silver and two bronze honors, and Bar and Shield Circle of Excellent awards.