Joni Driscoll on Wednesday morning was in the basement of Goodwin Sporting Goods in Hays learning how to use new screen printing and embroidery equipment she had just purchased.

Owner of the screen printing and design company Getting Noticed in Russell, Driscoll recently bought the screen printing portion of Goodwin’s from Terry Bright.

Bright is owner of the iconic Goodwin, a staple of downtown Hays for 66 years. While Goodwin is going out of business for good, the screen printing part of the business, which Bright started 25 years ago, will live on.

“We’re knocking off the to-do list,” Driscoll said Wednesday as she worked on T-shirts. “We have three jobs, one embroidery, one heat transfer and one screen printing, so a little of everything.”

Yesterday’s project was a simple one: white-letters on 120 black T-shirts for Motorcycle Werkz in Russell. That job would continue Wednesday as Driscoll continued to learn the new automated equipment, a step up from her manual screen print machines.

Goodwin’s screen printing will operate now as Getting Noticed, but one thing that won’t change is the location. For now, the business will stay where it is, in the basement of Goodwin’s at 109 W. 11th.

“I’ll stick around for six months and consult for her,” Bright said. “She’ll continue on with several major accounts.”

Goodwin's business has included the design and production of logos, team mascots and names on everything from sports gear to corporate promotional materials.

The new business merge’s the strengths of both companies, said Driscoll, who’s had her storefront in her hometown of Russell for about eight years.

“We’re going to take the way Terry did things and merge that with the way I do things,” Driscoll said. While his has been heavier on corporate and business accounts, she does a lot of spirit wear and team wear. That includes fundraising for teams through online sales of T-shirts and spirit wear for family members wanting to show their team support.

“When the football team wants to make a little cash, we can help them sell T-shirts and they make money on the side to buy new equipment,” she said. “So we’ll take the corporate world and merge it with the sport world and make it one big shop.”

Ten years ago when Driscoll started, she began by accident while a student in the graphic design program at Fort Hays State University. Friends asked her to design their wedding invitations, and that snowballed into other jobs, and eventually screen printing. Driscoll worked out of her home for two years, then eventually moved into a commercial space. The business grew, and ultimately she brought her mother, Jamie Pasek, into the business.

“She’s my right hand lady,” Driscoll said. “I’m going to promote my mother, have her start doing my bookwork.” She also plans to hire a part-time employee, preferably a graphic designer, to help as well.

If possible, Driscoll hopes to maintain the shop in the basement of Goodwin’s, and if a buyer of the building allows, she’d like to have a little showroom space on the first floor of the shop.

When Driscoll heard Goodwin was going out of business, she was the first of several offers Bright got to buy the business.

“He has automated machines, so I’m upgrading equipment as well as expanding into another town,” she said.

The business is a busy one, and a lucrative one, Bright said, although he declined to disclose details of the transaction. He previously had a graphics designer on staff, but that employee moved to Colorado over a year ago.

“Without him I was running around 90 miles and hour with my hair on fire,” Bright said. “So enter Joni. She has the capability of designing the product too, and showing customers how the end product will look.”

Driscoll is equally thrilled, thanks to the automatic press and multi-head embroidery machine that will allow her to do four garments at a time. As well as the automated screen printing machine that allows her to do six shirts at a time.

“Oh my gosh, it’s so much nicer,” Driscoll said Wednesday. “And it’s easier.”